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Gucci Partners with Snapchat

Invites Snapchatters to enter a virtual dream world inspired by Gucci Bloom Profumo di Fiori.

In celebration of new scent Gucci Bloom Profumo di Fiori, Gucci Beauty has teamed up with Snapchat to create a virtual doorway into a mystical garden of dreams.     Following in the footsteps of other Gucci projects that utilise pioneering technology and augmented reality, the Portal Lens offers Gucci Bloom fans an immersive experience into a dream world filled with flowers.   Launching today, the new Portal Lens is available to Snapchatters for a limited time only via the Snapchat Lens car...

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